Pop & Palette Co.
Branding + Webdesign
Creative Direction
A modern editorial studio identity and Showit site designed to feel polished, playful, and conversion‑ready.
Overview:
I built Pop & Palette Co. as a studio brand that blends editorial clarity with a playful edge. My role spanned brand strategy, identity design, and a Showit build focused on scannable content blocks and high‑impact visuals.
Challenge:
• Create a studio brand that feels luxury yet approachable
• Balance personality with clean information hierarchy
• Make the site easy to update and scale
Solution:
• Crafted a serif/sans pair (fonts) with generous white space
• Defined a warm neutral palette with accentcolor for calls‑to‑action
• Built modular Showit sections (services, portfolio, case studies) for speed
• Added subtle motion and hover states for a premium feel
Outcome:
• Clearer storytelling and faster publishing
• A cohesive foundation for case studies and offers
• Increased inquiries post‑launch (add)
Reflection:
A studio identity that proves polished and fun can coexist and convert.
