LuxeLayers Skincare
Beauty brand
Brand + Social Media
A refined, modern skincare identity with soft minimalism and
high‑end warmth.
Overview:
LuxeLayers needed a brand system that communicates efficacy with elegance. I led the identity, packaging mockups, and web direction, emphasizing tactile textures and calm color fields.
Challenge:
• Stand out in a saturated clean‑beauty space
• Balance clinical credibility with softness
• Build a site and content system ready for growth
Solution:
• Established a restrained palette and editorial type styling
• Designed packaging mockups with material cues (soft silver, midnight gray)
• Directed lifestyle art to convey ritual and calm
• Built Showit pages prioritizing education and conversion
Outcome:
• Cohesive brand visuals across site and social
• Stronger perceived value and clarity of offer
• Pinterest saves/click‑throughs increased (add metric)
Reflection:
Minimalism with texture can feel both luxurious and human.
