Modernizing multi‑store circulars with cohesive themes, refreshed templates, and faster production.

Overview:
I led creative coordination and design production for national/regional advertising campaigns, aligning print, digital, and in‑store materials under a consistent system that local stores could customize.

Challenge:
• Diverse markets needed flexible yet consistent design
• Tight, recurring production cycles with multiple vendors
• Legacy templates lacked hierarchy and cohesion

Solution:
• Defined seasonal themes and updated color/type standards
• Rebuilt template architecture for readability and speed
• Coordinated timelines across design, vendors, and approvals
• Produced print/digital packages for broad adoption

Outcome:
• Recognizable look/feel across campaigns
• Reduced turnaround times via cleaner templates
• Higher retailer participation/adoption

Reflection:
Creative leadership at scale is design plus operations.

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I’m always open to new design opportunities and
creative partnerships.

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